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Red Rock Brand Guidelines | V1.4 | 10 October 2026

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00.01 | Cover

Brand Guidelines

Version 1.4 | 10 October 2026 | redrock.io/brand

The Chestahedron sculpture in Signal Red at Dubai Internet City, with Building 2 behind
Photograph 00.01.A | The Chestahedron, Dubai Internet City
00.02

Legal notice

Ownership and licence of the Red Rock brand assets.

The Red Rock name, logo and associated brand assets are owned by Red Rock Technology FZ-LLC, Dubai Internet City, UAE, and are used under licence by Red Rock Technology Ltd, registered in England and Wales, Company No. 17108705, under a Brand Licence Agreement. Red Rock Technology FZ-LLC is the Founding Shareholder and controlling shareholder of Red Rock Technology Ltd. Trademark application pending.

Downloads in 12.06 are provided for use by Red Rock staff, appointed agencies, suppliers and partners with a signed agreement on file. Use is subject to the approval tiers in 12.03. Any other reproduction, distribution or modification requires prior written consent from the Brand Office.

This guide is published by Red Rock Technology and governed by the Privacy Policy, Cookie Policy and Terms of Use of redrock.io. © 2026 Red Rock Technology. All rights reserved.

00.03

Contents

Thirteen chapters, 00 to 12, {{ sectionCount }} sections. Generated from the section index.

00.04

How to use this guide

This guide is Application Zero: the first and most complete expression of the system. Start where your work starts.

ReaderStart hereThen
Agencies01 Foundation, 02 Logo, 03 Colour, 04 Typography, 05 Graphic language10 Verbal identity, 12 Governance for approvals
Developers03 Colour tokens, 04 Type scales, 05 Grids06 Iconography, 09 Motion, 12 Asset naming and formats
Printers02.09 Minimum sizes, 03.09 Print production, 04 Print scale11 Stationery and documents, 12 Formats
Partners02.15 Co-branding, 02.08 Clear space, 02.10 Variants12 Approval tiers and request path
Staff00.05 Brand on one page, 00.06 Quick start10 Copy Check tool, 11 Templates
00.05

Brand on one page

One lockup, three colours, three typefaces, four pillars, one tagline, three hard rules.

Specimen 00.05.A | Primary lockup, red on Basalt

Three colours

Basalt#08080A
Signal Red#FF3030
White#FFFFFF

Three typefaces

Structure is sovereignty.

Bai Jamjuree Bold, headlines

We state. We do not sell.

Inter, body and UI

Node ID RR-DXB-0041

JetBrains Mono, numbers, labels, data and code

Four pillars

  1. 01Sovereign by architecture
  2. 02Resilient by design
  3. 03Trustworthy by default
  4. 04Accountable by name

Tagline

Rewriting the Code of Civilization.

Fixed wording, original capitalisation and spelling. Full stop in running text and on standalone statement slides. No full stop when the tagline is a page title, H1 or browser title, as on redrock.io.

Three hard rules

  1. No em dashes, no en dashes. Anywhere.
  2. Corner radii from the token set only: 8, 12 and 16 px.
  3. No gradients, shadows, glows or blur.
00.06

Quick start

The ten rules every supplier must know before touching the brand.

  1. 01Use only the master logo files. Never redraw, retrace, re-type, re-space or re-proportion the logo.
  2. 02Basalt is the ground. Signal Red is the signal, never a fill: at most 5 to 10 percent of any surface.
  3. 03Clear space: 1X minimum, 2X recommended. X is 25 percent of the symbol height.
  4. 04Minimum sizes: horizontal 140 px or 35 mm, stacked 96 px or 22 mm, symbol 24 px or 8 mm.
  5. 05Corner radii from the token set: 8 px controls, 12 px cards and frames, 16 px panels. No gradients, shadows, glows or blur.
  6. 06Three typefaces: Bai Jamjuree for headlines, Inter for body and UI, JetBrains Mono for numbers, labels, data and code.
  7. 07Signal Red text on white only at 24 px and above. Below that, Red Ink #D61F1F.
  8. 08No em dashes or en dashes, anywhere. Use commas, colons, full stops or "to".
  9. 09State, do not sell. British English, sentence case, no exclamation marks, no superlatives, no unverified claims.
  10. 10Entity details exactly as published. Red Rock Technology FZ-LLC is the Founding Shareholder and controlling shareholder of Red Rock Technology Ltd.

Chapter 01 | Foundation

Structure is sovereignty.

What Red Rock believes, whom it serves and how the four pillars become rules for everything that follows.

01.02

Who we are

An institutional, sovereign, infrastructure-grade technology group.

Red Rock delivers managed software architecture and engineering capability, and AI agent infrastructure for operational automation and sovereign systems. Engagements are always framed as institutional capability activation and infrastructure deployment. Never resource rental, staff augmentation, outsourcing or headcount.

The group is aligned with UAE and global digital transformation, sovereign digital systems and AI-driven governance. It operates from Dubai Internet City and London.

Boilerplate: "Red Rock is an institutional capability activation group, delivering managed software architecture and AI agent infrastructure for sovereign systems and enterprise operations. We build the governance, technology and execution layers institutions need to operate at scale."

Brand ownerRed Rock Technology FZ-LLC, Dubai Internet City, Building 2, Office 310, Dubai, UAE. Licence No. 107086. TRN 105174449600001. ISO 9001:2015 Certificate F5BYOTCU20260928AREQM1K7.
LicenseeRed Rock Technology Ltd, registered in England and Wales, Company No. 17108705, 27 Old Gloucester Street, London WC1N 3AX. ICO reference ZC119326.
RelationshipRed Rock Technology FZ-LLC is the Founding Shareholder and controlling shareholder of Red Rock Technology Ltd. Never "sole shareholder", "parent" or "holding".
Product linesAI Agents. Neuralane, the autonomous enterprise operating layer. Seedelligence, Red Rock's sovereign food infrastructure initiative and AI Brain. Each product line carries its own mark, governed by its own guidelines. This guide covers the Red Rock masterbrand only and never combines the Red Rock logo with a product name.
Channelsredrock.io, contact@redrock.io. LinkedIn (Red Rock Technology), X (@redrock_uae), YouTube (@RedRock-TV), Medium (redrock-io.medium.com).
01.03

Purpose, mission, vision

Three fixed statements. Quote them exactly or not at all.

Purpose

We build the systems institutions depend on, so that they can operate with clarity, resilience and sovereignty.

Mission

To design technological systems that serve humanity at scale.

Vision

A world where critical infrastructures are clear, resilient and human-first.

Tagline meaning: "To rewrite the code means creating infrastructures that are resilient by design, sovereign by architecture and trustworthy by default."

01.04

Positioning

Infrastructure, not hours.

For governments, sovereign entities and enterprises that run critical operations, Red Rock is the institutional technology group that activates engineering capability and deploys dedicated AI agent infrastructure: governed by design, auditable in every action and accountable by name. We deliver infrastructure, not hours.

Not this

  • ✕A software house that provides developers
  • ✕Staff augmentation, outsourcing or headcount
  • ✕A SaaS vendor or a generic AI tool
  • ✕A consultancy that bills hours
  • ✕A start-up seeking investment
01.05

Audiences

Five audiences. What each needs to believe, what it fears, what Red Rock proves.

AudienceNeeds to believeFearsRed Rock proves
Governments and public authoritiesSystems can be automated and remain under public control.Unaccountable automation, vendor lock-in.Governed by design. Every action with economic or contractual impact requires explicit human authorisation.
Sovereign entities and national programmesInfrastructure stays sovereign by architecture.Dependence on foreign platforms, opaque systems.Dedicated AI infrastructure hosted in Red Rock data centres. Architecture is owned.
Large and regulated enterprisesCapability can be activated inside the institution without becoming headcount.Staff augmentation dressed as transformation, compliance exposure.Managed architecture with a named owner. Auditable in every action.
Institutional investors, as readers of governance materials onlyGovernance is real and documented.Hype, unverifiable claims.Calm, specific, accountable language. No fundraising language, anywhere.
Academic, industrial and technology partnersRed Rock is a serious long-term partner.Being a logo on a slide.Formal partnership (MOU) with the American University in Dubai. Co-branding rules that respect the partner's mark.
01.06

Brand idea

A rock holds because of its internal structure.

Specimen 01.06.A | Symbol, internal structure

Red Rock builds the internal structure of institutions.

The surface of a rock is not what makes it hold. Its facets are the visible evidence of an internal lattice that distributes load. Red Rock works the same way: the systems it deploys are rarely seen by the public, but they are the structure that lets an institution carry weight.

Every rule in this guide follows from this idea. Structure first, surface second. Signal only where a signal is needed.

01.07

Pillars

Four pillars. Every rule in Chapters 02 to 11 traces back to one of them.

01

Sovereign by architecture

Meaning
Control is designed into the system, not added by contract.
Behaviours
Dedicated infrastructure hosted in Red Rock data centres. Architecture is owned.
Visual
Basalt ground, one red signal, measured geometry.
Verbal
"Architecture is owned."

02

Resilient by design

Meaning
Systems hold under load because of their internal structure.
Behaviours
Managed architecture. Engineering capability activated inside the institution.
Visual
The facet lattice, 2 and 4 px strokes, grids that are visible in the result.
Verbal
"Infrastructure that holds."

03

Trustworthy by default

Meaning
Trust is the baseline state, auditable in every action.
Behaviours
Audit logs. Explicit human authorisation for every action with economic or contractual impact.
Visual
Exact specifications, Mono data, no effects, nothing hidden.
Verbal
"Every action logged. Every decision authorised."

04

Accountable by name

Meaning
Every system, decision and asset has a named owner.
Behaviours
Named owners. Exact entity lines. Approval tiers in Chapter 12.
Visual
The Spine: one vertical line of accountability, used as the navigation indicator in this guide.
Verbal
"Accountability is named."
01.08

Personality

Five traits. They describe how Red Rock behaves, not how it wants to be seen.

Architectural

Thinks in systems and load paths. Shows structure rather than decoration.

Exact

Gives the number, the date, the owner. Never approximately.

Composed

Calm under scrutiny. No exclamation marks, no urgency theatre.

Sovereign

Owns its architecture, its data centres and its words. Borrows nothing.

Accountable

Names the owner of every system and every claim.

01.09

We are, we are not

Five pairs that mark where each trait tips into its failure mode.

✓Authoritative
✕Arrogant
✓Precise
✕Cold
✓Ambitious
✕Hyperbolic
✓Discreet
✕Secretive
✓Technical
✕Opaque
01.10

Expression spectrum

From Institutional to Editorial. The register moves, the system does not.

Institutional

Governance documents, contracts, tenders, government audiences. Basalt and White only, red for the logo and one signal. Inter and Mono carry the page. Headlines short, declarative.

Corporate

Website, decks, reports, press. The default register of redrock.io. Bai Jamjuree headlines, one red opener per document, facet lattice at low density.

Editorial

Content, events, social, The CEO Briefing. Red openers and red fields permitted within the 5 to 10 percent proportion. Larger type, tighter crops, more Mono signal bars.

What changes

  • Proportion of red, from logo only to 10 percent
  • Type scale and headline size
  • Density of the facet lattice
  • Presence of photography and Mono signal bars
  • Sentence length and warmth

What never changes

  • The master logo files and their clear space
  • The three colours and the three typefaces
  • No dashes, no gradients, token radii only
  • Entity lines, boilerplate and proof points, word for word
  • State, do not sell
01.11

Name and domain

Red Rock is named after the red rock of Mars. redrock.io is the domain. Both are published positions of the company.

The name

The future will not be inherited. It will be engineered.

The name comes from Mars, the Red Planet: the reference point for systems that must be resilient by necessity, efficient by design and able to operate autonomously for long periods. Red Rock holds that the technologies needed to sustain society on another planet are the ones needed to mature civilisation on this one. Mars is the standard the work is measured against, not a destination it sells.

Source: redrock.io, "Why We Chose the Name Red Rock", 26 August 2025.

The domain

redrock.io

The .io domain, from input and output, places Red Rock among builders of systems rather than sellers of tools. Acquired for USD 232,000 in January 2026, a figure whose digits sum to seven: the letters in RED ROCK and the faces of the Chestahedron, see 02.03. Always written in lower case: redrock.io. Never www, never a trailing slash in copy.

Source: redrock.io, "RedRock.io: A Strategic Domain", 15 January 2026.

Backlit Red Rock sign on the office wall, Office 310

The mark, as built.

Office 310, Dubai Internet City

Chapter 02 | Logo

Logo

Three master files, measured once and never redrawn. How the symbol, the lockups and their variants are placed, sized and protected.

02.02

Logo family

Three master files. Use only these whenever the logo appears.

Specimen 02.02.A | Primary, horizontal

RR_Logo_Horizontal_Standard_FullColor SVG, PDF, PNG 1x 2x 3x

Headers, letterheads, documents, web navigation, slides, email signatures, most wide formats.
Specimen 02.02.B | Secondary, stacked

RR_Logo_Stacked_Standard_FullColor SVG, PDF, PNG 1x 2x 3x

Square, vertical and centred formats, signage, merchandise.
Specimen 02.02.C | Symbol

RR_Logo_Symbol_Standard_FullColor SVG, PDF, PNG 1x 2x 3x

Favicon, app icon, avatar, hardware plates, pattern origin, construction analysis.

Rounded joins. The symbol's strokes have rounded joins and terminals. This is a fixed property of the master artwork and is never altered. The interface radii in this guide (8, 12 and 16 px) echo that property on containers, frames, buttons, cards, crops, tables and UI. The logo itself is never redrawn, and no radius is ever applied to it.

Never redraw, retrace, re-type, re-space, re-proportion, rotate, skew, outline or add effects. Never recreate the wordmark with a font. Scale proportionally only. No TM or R symbol unless the Brand Office confirms registration. The logo is never translated or transliterated: in Arabic layouts it stays in Latin script.

02.03

Symbol meaning

A faceted rock in line. Six properties, each with a meaning.

Specimen 02.03.A | Symbol, red on Basalt
Pentagonal silhouetteStability. Five sides, a wide base, no overhang.
ApexDirection. One point, upward.
Vertical spineThe backbone. A single line of accountability from apex to base, and the axis of exact mirror symmetry.
Triangular facetsArchitecture. Load distributed through structure.
RockPermanence. Infrastructure that holds.
RedThe signal. Used once, with intent.
The Chestahedron sculpture installed at Dubai Internet City

Origin: the Chestahedron

The symbol is derived from the Chestahedron, a polyhedron with seven equal faces, three kite-shaped and four triangular, first described by Frank Chester in 2000. Seen in elevation it gives the pentagonal silhouette, the apex, the central spine and the triangular facets of the mark. For Red Rock it stands for a structure in balance: technology that places the human being at the centre.

Source: redrock.io, "Inside the Logo: The Geometric Heart of Red Rock", 2 September 2025.

Seven faces, seven values

  1. 1Resilience, the strength that protects life
  2. 2Elevation, the empathy that nurtures growth
  3. 3Discernment, the creativity that guides ethics
  4. 4Resonance, the harmony that connects
  5. 5Openness, the transparency that liberates
  6. 6Commitment, the dedication that builds
  7. 7Keystone, the discipline that sustains

Three kite faces carry the values of the heart, four triangles the actions that realise them. The seven values are context for writers and designers; the four pillars in 01.07 remain the operative rules.

02.04

Construction

Overlays only, measured from the master artwork. Unit X equals 25 percent of the symbol height. The symbol is bilaterally symmetric about its vertical axis.

Specimen 02.04.A | Horizontal lockup, measured
MeasureHorizontalStacked
Unit X25% of symbol height25% of symbol height
Symbol3.17X x 4X3.17X x 4X
Gap to wordmark0.63X0.64X
Wordmark10.87X x 1.60X4.30X x 0.64X
Lockup14.67X x 4X4.30X x 5.28X
Wordmark baselineOptically centred on symbolCentred under symbol

Measured from the v1.0 vector masters at 3x. Values rounded to 0.01X. The dashed axis marks the symbol's centre line: apex, spine and base centre sit on it, and the two halves mirror within 1 px at 950 px width. Overlays are analysis only and are never part of any artwork.

02.05

Primary lockup

Horizontal. Symbol left, wordmark right. The default wherever width allows.

Specimen 02.05.A | Red on Basalt
Specimen 02.05.B | Web lockup, red symbol and white wordmark on Basalt

Use for
Headers, letterheads, documents, web navigation, slides, email signatures and most wide formats.

Web lockup
On redrock.io and in this guide's navigation the horizontal lockup is used as supplied in its two-colour form: red symbol, white wordmark. It is the FullColorReversed master, not a recolour. Use it only on Basalt, Obsidian or Graphite.

Minimum
140 px or 35 mm wide. See 02.09.

02.06

Secondary lockup

Stacked. Symbol above the wordmark, centred. For square, vertical and centred formats.

Specimen 02.06.A | Red on Basalt

Use for
Square and vertical formats, centred compositions, signage, merchandise, social avatars where the name must appear, event badges.

Do not use
In headers, navigation or any format wider than it is tall where the horizontal lockup fits above its minimum size.

Minimum
96 px or 22 mm wide. See 02.09.

02.07

Symbol only

The symbol stands alone only where the format is a known square or the name already appears on the surface.

Specimen 02.07.A | Symbol, red on Basalt

Permitted
Favicon, app icon, social avatar, hardware faceplates and node plates, the origin of the facet pattern, the logo reveal in motion, and any surface where the full lockup is already present.

Not permitted
As the only identifier on a document, slide, sign or press material. Never combined with a typeset "Red Rock" to form a new lockup.

Minimum
24 px or 8 mm high. Below 24 px use the Symbol_Small master, lines 15 percent heavier.

02.08

Clear space

Minimum 1X, recommended 2X, on every side. X is 25 percent of the symbol height.

Specimen 02.08.A | Clear space {{ clearUnitLabel }}

What X measures
Horizontal lockup: X is 1/14.66 of the lockup width. Stacked: X is 1/5.28 of the lockup height. Symbol: X is 1/4 of its height. At 148 px wide, as in this guide's top bar, X is 10 px.

What stays out
Text, other marks, rules, frame edges, photo subjects and the edge of the format. Partner marks need 2X on each side of the dividing rule, see 02.15.

02.09

Minimum sizes

Provisional. Horizontal 140 px or 35 mm wide. Stacked 96 px or 22 mm wide. Symbol 24 px or 8 mm high.

Specimen 02.09.A | Minimum sizes at true pixel size
HORIZONTAL 140 PX
STACKED 96 PX
SYMBOL 24 PX
Specimen 02.09.B | Size slider, horizontal lockup

{{ sizeStatus }}

Below 24 px the standard symbol strokes close up. Use the Symbol_Small master, lines 15 percent heavier, shown in 02.14 at 16 and 32 px. Sizes are provisional until confirmed with a physical print proof.

02.10

Variants

Four approved colour variants and one restricted. Rendered from the master alpha mask filled with the exact token colour.

Specimen 02.10.{{ variantLetter }} | {{ variantLabel }}

{{ variantNote }}

A | Red on Basalt Preferred
B | White on Basalt
C | Red on White
D | Basalt on White
E | White on Red Restricted
F | Web lockup, supplied master Dark grounds only
Brand kit v1.0 measured: #FF3030, RGB 255 48 48, in every FullColor file, identical to the Signal Red token. The kit supplies each lockup in FullColor, FullColorReversed, MonoBrand, MonoBlack and MonoWhite; variants shown here use the FullColor alpha mask filled with a token colour and are identical to the supplied Mono files. Nothing is redrawn.
02.11

Approved backgrounds

Five grounds. Basalt, Obsidian and Graphite from the dark set, White and Fog from the light set.

Basalt #08080A | Red or White
Obsidian #121216 | Red or White
Graphite #1C1C21 | White preferred
White #FFFFFF | Red or Basalt
Fog #E6E6EA | Basalt

Not approved as grounds: Slate, Ash, Mist, Steel, Sand, Green, Amber, any colour outside the token set, and Signal Red except under the restricted variant E. Photography only with a scrim, see 02.12.

02.12

Logo on photography

Only over a solid Basalt scrim at 40 to 70 percent, in a quiet zone of the image. White or red logo.

Photograph 02.12.A | Building 2, Dubai Internet City | Morning | Wide
Building 2 facade, Dubai Internet City
SCRIM BASALT 60%
✓

Solid Basalt scrim at 60 percent, white logo in the quiet lower-left zone, 2X from the edges.

Photography brief 07.03.B | Dubai Internet City | Blue hour | 50 mm | Wide
✕

No scrim, busy area, logo centred over detail. The facets disappear into the image.

Photography is commissioned, documentary and real. Frames above are photography briefs, not images: Chapter 07 defines subjects, light, lens and crop. Never stock, never AI-rendered.

02.13

Placement and sizing

Top left in LTR layouts, top right in RTL. Margins equal to 2X or the format margin, whichever is larger.

FormatLockupSizePositionMargin
Web navigation, desktopHorizontal, web lockup148 to 200 px wideTop left2X or 24 px
Web navigation, mobileHorizontal, web lockup140 px wideTop left1X minimum, 12 px
Presentation 1920 x 1080Horizontal288 px wideTop left or bottom left96 px side, 80 px top and bottom
A4 letterheadHorizontal45 mm wideTop left18 mm
Business card 85 x 55 mmHorizontal or stacked35 mm or 22 mm wideCentred on the front5 mm minimum
Social avatarSymbol60% of the squareCentred20% each side
Signage and backdropsStacked or horizontalBy viewing distance, Tier 1Centred or top left2X minimum

Provisional values for Phase 1. Chapter 11 confirms each application with a measured mockup.

02.14

Favicon, app icon and avatar

Red symbol on a Basalt square at 60 percent of the height. Sizes 16, 32, 48, 180, 192 and 512 px.

Specimen 02.14.A | Supplied icon set at true pixel size, brand kit v1.0
Red Rock icon at 16 px16 SMALL SYMBOL
Red Rock icon at 32 px32 SMALL SYMBOL
Red Rock icon at 48 px48
Red Rock icon at 180 px180 APPLE TOUCH
Red Rock icon at 192 px192 ANDROID
Red Rock app icon at 512 px512 STORE AND AVATAR, SCALED TO FIT ON NARROW SCREENS

Supply square artwork. Host platforms apply their own corner mask to app icons; 16 to 48 px favicons stay square. At 16 and 32 px the symbol is below its 24 px floor, so both favicons are built from the Symbol_Small master. The 48 px favicon and the app icons use the standard symbol.

02.15

Co-branding and partner lockups

Red Rock and the partner mark, separated by a 2 px Iron vertical rule, at equal visual height, with 2X clear space on each side.

Specimen 02.15.A | Partner lockup, LTR
PARTNER MARK
EQUAL VISUAL HEIGHT
  • Red Rock on the left in LTR layouts, on the right in RTL layouts.
  • Equal visual height: match the optical mass of the two marks, not their bounding boxes.
  • 2X clear space between each mark and the rule.
  • Never merged, never overlapping, never on red.
  • Government and sovereign partner marks follow the partner's own guidelines for their mark.
  • Partner marks are reproduced from files the partner supplies, never redrawn.
  • Co-branding is a Tier 1 approval: Brand Office, Legal and Executive Board.
  • The partnership with the American University in Dubai is the current reference case.
02.16

Entity line

An Inter footer. Never locked up with the logo.

Specimen 02.16.A | Document foot, FZ-LLC

Red Rock Technology FZ-LLC | Dubai Internet City, Building 2, Office 310, Dubai, UAE | Licence No. 107086 | TRN 105174449600001

✓

Entity line as a footer in Inter, separated from the logo by the page.

Specimen 02.16.B | Locked up

Red Rock Technology FZ-LLC, Dubai Internet City, Licence No. 107086

✕

Entity line inside the clear space, reading as part of the lockup.

FZ-LLC Red Rock Technology FZ-LLC | Dubai Internet City, Building 2, Office 310, Dubai, UAE | Licence No. 107086 | TRN 105174449600001

Ltd Red Rock Technology Ltd | Registered in England and Wales | Company No. 17108705 | 27 Old Gloucester Street, London WC1N 3AX

02.17

Misuse: form

Six ways to alter the mark. All forbidden.

✕

Stretched. Scale proportionally only.

✕

Rotated. Never rotate or skew.

✕

Recoloured. Only the variants in 02.10. Steel is a data colour.

✕

Effects. No shadows, glows, outlines or bevels.

RED ROCK
✕

Retyped wordmark. Never recreate the wordmark with a font.

✕

Red on red. On Signal Red only the restricted white variant, Tier 1.

02.18

Misuse: context

Six ways to place the mark badly. All forbidden.

Agenda
Q4
✕

Clear space violated. Keep at least 1X on every side.

✕

Below minimum. The horizontal lockup is never under 140 px or 35 mm.

✕

On a busy field. Patterns and photography need a solid Basalt scrim.

✕

On a gradient. No gradients anywhere, behind or inside the logo. Shown here only as the forbidden case.

+ PARTNER
✕

Merged with a partner. Use the 2 px Iron rule and 2X spacing in 02.15.

✕

On a mid-grey ground. Slate, Ash and Mist are not approved backgrounds, see 02.11.

02.19

About the wordmark

Bai Jamjuree Bold, uppercase, minus 2 percent letter spacing, converted to outlines in the master files. Never re-typed: always the artwork.

Specimen 02.19.A | Wordmark detail, from master artwork

The wordmark is set in Bai Jamjuree Bold by Cadson Demak, SIL Open Font Licence, in uppercase with minus 2 percent letter spacing. In the master files the text is converted to outlines, so no font needs to be installed to reproduce it. It exists only inside the lockups.

The headline typeface and the wordmark therefore share a source, which is why headlines must never be set in uppercase: a Bai Jamjuree Bold uppercase headline would read as a second wordmark.

Confirmed by the brand kit v1.0. Vector masters supplied.

Chapter 03 | Colour

Red is a signal, not a fill.

Three core colours, a measured set of neutrals, and the contrast arithmetic that decides where each one may be used.

03.02

Core palette

Basalt, Signal Red, White. Everything else is a tint of the ground or a functional exception.

Basalt

#08080A | RGB 8 8 10

The ground. Not black: a cool, slightly blue near-black that holds white text at 20:1 and lets the red read as light rather than paint.

Signal Red

#FF3030 | RGB 255 48 48

The signal. Measured from the master artwork. Used for the logo, one accent per surface and chapter openers. Never a background for text below 24 px.

White

#FFFFFF | RGB 255 255 255

Text on dark, and the light ground for documents that must print on paper. Pure white, never warmed or cooled.

03.03

Token cards

Fifteen tokens. Every value copies with one click. CSS variable names match the token name in lower case.

{{ grp.g }}

{{ t.name }}

{{ t.use }}

03.04

Proportion

Basalt 70 to 80 percent. White 15 to 25 percent. Signal Red at most 5 to 10 percent.

Specimen 03.04.A | Target proportion of a typical surface
BASALT 70 TO 80%WHITE 15 TO 25%RED 5 TO 10%

Where red goes
The logo. One accent per surface: a label, a rule, a focus series, a status that is critical. Full red fields only on chapter openers and limited event or merchandise moments, at most three in this guide.

How to measure
Estimate by area, not by count. A red opener on a 40-page document is within proportion. A red button on every card is not.

03.05

Extended neutrals

Seven steps from Basalt to Fog. Each has one job. Two of them are never text.

Specimen 03.05.A | Neutral scale
TokenHEXRoleText
Obsidian#121216Surface 1. Cards, panels, sidebars on Basalt.Ground only
Graphite#1C1C21Surface 2. Hover, nested surfaces, photo placeholders.Ground only
Iron#2A2A31Rules and frames, 2 px. Dividers in Mono labels.Never text
Slate#5A5A64Decorative lines only: hatching, lattice at low density.Never text
Ash#8E8E98Secondary text on dark, captions, Mono labels.6.17:1 on Basalt
Mist#C9C9D0Tertiary text on dark, lead paragraphs, chart series 3.12.15:1 on Basalt
Fog#E6E6EAHairlines and fills on white. Light-ground frames.Ground only
03.06

Functional colours

Red Ink, Green and Amber. UI, documents and data only. Never in brand communication.

Specimen 03.06.A | Status row, always icon plus label
OperationalNode RR-DXB-0041 serving. Last audit entry 14:02.
AttentionAuthorisation pending. Action with contractual impact awaits a named owner.
CriticalNode unreachable. Escalated to the data centre owner.

Red Ink #D61F1F
Red text below 24 px on white, 5.15:1. Not a brand colour: it exists so that a red label in a printed table remains legible.

Critical status
Uses Signal Red, always with an icon and a label, never colour alone. Green and Amber follow the same rule.

03.07

Contrast matrix and checker

Computed live from WCAG relative luminance. AA requires 4.5:1 for normal text and 3:1 for large text and graphics.

Specimen 03.07.A | Live contrast matrix, foreground rows on background columns
FG on BG{{ c.name }}
{{ row.name }}
{{ cell.text }}{{ cell.lvl }}

Ratios computed from WCAG relative luminance. Re-verify after any colour change. Level labels are set in the status colour of the result for scanning only; the ratio text itself is the tested pair.

Tool 03.07.B | Contrast checker

Infrastructure that holds.

Every action logged. Every decision authorised. Red Rock Technology FZ-LLC, Dubai Internet City.

Node RR-DXB-0041 | Commissioned 2 October 2026

{{ chkRatio }}{{ chkLevel }}{{ chkNote }}
03.08

Approved combinations

The pairs that pass, at the sizes where they pass. Everything else needs the checker.

Body text in White on Basalt. Every action logged.

✓

White on Basalt, 20.0:1. All sizes.

Secondary text in Ash on Basalt. Last audit entry 14:02.

✓

Ash on Basalt, 6.17:1. Captions and secondary text.

Chapter 03 | Colour

✓

Signal Red on Basalt, 5.45:1. Labels and accents at any size.

Sovereign by architecture.

✓

Signal Red on White, 3.67:1. Large text only: 24 px regular or 18.66 px bold and above.

Tax Invoice | TRN 105174449600001 | VAT 5%

✓

Red Ink on White, 5.15:1. Red text below 24 px on light grounds.

Tax Invoice | TRN 105174449600001 | VAT 5%

✕

Signal Red at 14 px on White fails AA, 3.67:1. Use Red Ink.

Body text in White on Signal Red at 14 px.

✕

White on Red below 24 px fails AA. On red fields use Basalt text, 5.45:1, or large White.

Secondary text in Slate on Basalt.

✕

Slate and Iron are never text. Use Ash.

03.09

Print production

Starting builds for CMYK and spot. Every value is approximate until proofed.

Approximate. To be verified with a physical print proof before production.

ColourCMYKSpot, primarySpot, alternate
Signal RedC0 M85 Y80 K0 starting build. Formula C0 M81 Y81 K0.Pantone Warm Red CPantone Red 032 C
BasaltRich black C60 M40 Y40 K100 for large areas. K100 for small text.Pantone Neutral Black CPantone Black 6 C
WhitePaper white. Opaque white ink or foil on dark substrates.NoneNone

01

Profiles

sRGB for digital. FOGRA39 or the printer's own profile for print. Never convert twice.

02

Wet proof

Request a physical proof on the production stock for Signal Red and Basalt side by side.

03

Approve

The Brand Office signs the proof under daylight D50. The signed proof becomes the reference for the run.

04

Record

Record stock, profile, press and final build in the asset register. Strokes in print: 0.25, 0.5 and 1 pt.

03.10

Data visualisation palette

Six categorical colours in fixed order, red for the focus series only. Five sequential steps, discrete, never a gradient.

Specimen 03.10.A | Categorical, in order
  1. 1Signal Red, focus series only
  2. 2White
  3. 3Mist
  4. 4Ash
  5. 5Steel #7A9CC6
  6. 6Sand #C8A97E
Specimen 03.10.B | Sequential, discrete steps only
#3D1213#7A1F20#B82727#FF3030#FF8080

For heat maps and ordered magnitudes. Steps are fixed and labelled; values are never interpolated into a continuous ramp.

03.11

Misuse

Six ways to break the palette.

Red Rock delivers managed software architecture and AI agent infrastructure for sovereign systems.

✕

Red as a fill behind body text. Red is a signal, not a ground.

Red to Basalt gradient

✕

Gradients. None, anywhere. Shown as a labelled frame so that none is rendered in this guide.

Node RR-DXB-0041 serving.

✕

Off-token red. Only #FF3030 and #D61F1F exist.

AI AGENTSNEURALANE
✕

Functional colours as decoration or category tags. Green and Amber are status only.

Secondary text at 40 percent opacity.

✕

Alpha-muted text. Use Ash or Mist at full opacity so the ratio is known.

✕

Status by colour alone. Always an icon and a label.

Chapter 04 | Typography

Three voices. One register.

Bai Jamjuree states, Inter explains, JetBrains Mono records. Three scales, one hierarchy, and the Arabic companions.

04.02

Typeface overview

Three Latin typefaces and two Arabic companions, all under the SIL Open Font Licence, loaded from Google Fonts with system fallbacks.

TypefaceRoleWeightsCaseTracking
Bai JamjureeHeadlines, Display to H3. SemiBold for H4 and below.700, 600Sentence case-1% at 48 px and above
InterBody, UI, tables, footers, entity lines.400, 500, 600Sentence case0
JetBrains MonoNumbers, labels, data, code, captions, section numbers.400, 500Uppercase for labels only+8% uppercase
Noto Kufi ArabicArabic headlines. Never for Latin text.700, 600n/a0
IBM Plex Sans ArabicArabic body and UI. Approved alternates: Readex Pro, Alexandria.400, 500, 600n/a0

System fallbacks: system-ui, sans-serif for Bai Jamjuree and Inter; ui-monospace, monospace for JetBrains Mono. Fallbacks are for failure only. A document set in a fallback is not approved artwork.

04.03

Bai Jamjuree specimen

The headline voice. Squared, slightly technical, close in spirit to the wordmark without imitating it.

Specimen 04.03.A | Bai Jamjuree Bold 700 and SemiBold 600

Structure is sovereignty.

Every action logged. Every decision authorised.

Resilient by design. Trustworthy by default.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Use
Display, H1, H2, H3 in Bold. H4 and smaller headings in SemiBold. Sentence case only. Tracking minus 1 percent at 48 px and above, otherwise 0.

Never
Body text, tables, UI labels, uppercase settings, or any attempt to reproduce the wordmark. Never below 18 px.

04.04

Inter specimen

The explaining voice. Neutral, legible at small sizes, built for interfaces and long documents.

Specimen 04.04.A | Inter 400, 500, 600

Red Rock is an institutional capability activation group, delivering managed software architecture and AI agent infrastructure for sovereign systems and enterprise operations.

We build the governance, technology and execution layers institutions need to operate at scale. Every action with economic or contractual impact requires explicit human authorisation. Accountability is named. Architecture is owned.

Red Rock Technology FZ-LLC | Dubai Internet City, Building 2, Office 310, Dubai, UAE | Licence No. 107086 | TRN 105174449600001

Use
Lead, Body, Small, Caption. 400 for running text, 500 for emphasis in UI, 600 for strong emphasis and table row headers. Tracking 0. Line length 60 to 75 characters.

Never
Headlines above H4, uppercase labels, or weights outside 400 to 600. Never justified. Never below 12 px on screen or 6.5 pt in print.

04.05

JetBrains Mono specimen

The recording voice. Numbers, labels, data and code. Tabular figures by design.

Specimen 04.05.A | Labels and data

DXB 14:00 | LDN 11:00 | All systems operational

Specimen 04.05.A | Node RR-DXB-0041

Commissioned2 October 2026
Audit entries1,048,576
Authorisations12,204
Uptime99.98%

0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Specimen 04.05.B | Code, TypeScript
// Human authorisation gate, NestJS
@Injectable()
export class AuthorisationGuard {
  async authorise(action: AgentAction): Promise<Decision> {
    if (action.impact === 'economic' || action.impact === 'contractual') {
      const owner = await this.owners.named(action.systemId);
      return this.audit.record(await owner.decide(action));
    }
    return Decision.allow(action);
  }
}

Use
Label 12/16 at 500 uppercase with plus 8 percent tracking. Data 14/20 at 400 with tabular figures. Section numbers, specimen captions, signal bars, code samples, node plates.

Never
Running text longer than two lines, headlines, or lowercase labels. Uppercase is reserved for Mono and never applied to Inter or Bai Jamjuree.

04.06

Type scales

Digital, presentation and print scales, rendered live. Type your own sample text.

Tool 04.06.A | {{ scaleLabel }}

{{ r.name }}{{ r.spec }}

{{ r.text }}

Presentation values are for 16:9 at 1920 px and are shown here at half size. Print values are in points and shown at 96 dpi. Data style uses tabular figures.

04.07

Hierarchy

Label, headline, lead, body. Four levels on any surface, in that order, never more than three sizes of headline.

Specimen 04.07.A | Hierarchy on a page

Agentic AI infrastructure

Rewriting the Code of Civilization.

Red Rock activates the institutional capability and deploys the AI infrastructure that critical systems run on.

Dedicated AI infrastructure built on client processes, hosted in Red Rock data centres. Autonomous agents take over high-volume tasks with a full audit trail and human authorisation on every action with economic or contractual impact.

Formal partnership (MOU) with the American University in Dubai.

  1. 1Label. Mono, uppercase, red or Ash. Names the context.
  2. 2Headline. Bai Jamjuree, one per surface, sentence case, ends with a full stop when it is a sentence.
  3. 3Lead. Inter 20/30 in Mist. One or two sentences that carry the argument.
  4. 4Body and small. Inter 16/26 in White, 14/22 in Ash for notes and sources.
  5. 5Spacing. 16 px between levels, 32 px before a new group, 64 px before a new section. All from the 4 px spacing scale.
04.08

Formats: numbers, dates, currency

One way to write each kind of value, in every language and every document.

ValueWriteNever
Currency, financial figuresEUR 25,000€25k, 25.000 EUR, EUR25,000
Currency, UAE pricingAED 90,000Dhs, DH, AED90000
Currency, strategic ambition onlyUSD 10,000,000$10M, 10 million dollars
Dates2 October 202602/10/2026, Oct 2nd, 2026-10-02 outside code
Times14:00 DXB, 11:00 LDN2pm, 2 p.m., 14h00
Ranges40 to 70 percent, 2 to 4 px, 2026 to 2027Any dash, "between X and Y" in specifications
Percentages5 percent in prose, 5% in tables and data5 pct, five %
Large numbers1,048,576 with comma separators, tabular figures1.048.576, 1 048 576, 1,05M
Units140 px, 35 mm, 9.5 pt, 3 x 3 m140px, 35mm, 3×3m
IdentifiersLicence No. 107086, TRN 105174449600001, Company No. 17108705Lic. 107086, TRN: 1051 7444 9600 003
04.09

Arabic typography

Noto Kufi Arabic for headlines, IBM Plex Sans Arabic for body. 10 to 15 percent larger than Latin, line height 1.7 to 1.8, never justified.

Specimen 04.09.A | Bilingual layout, {{ biLabel }}

Specimen text

Infrastructure that holds.

Red Rock designs and deploys dedicated AI agent infrastructure for governments, sovereign entities and enterprises. Every action with economic or contractual impact requires explicit human authorisation. Node RR-DXB-0041, commissioned 2 October 2026.

Specimen text

بنية تحتية صامدة.

تصمم ريد روك وتنشر بنية تحتية مخصصة لوكلاء الذكاء الاصطناعي للحكومات والجهات السيادية والمؤسسات. كل إجراء ذي أثر اقتصادي أو تعاقدي يتطلب تفويضاً بشرياً صريحاً. العقدة RR-DXB-0041، تم تشغيلها في 2 أكتوبر 2026.

  • Arabic right-aligned, English left-aligned. Never justified in either language.
  • Western digits 0 to 9 in both languages. Identifiers, dates and node codes stay in Latin script.
  • Arabic set 10 to 15 percent larger than the Latin at the same level; line height 1.7 to 1.8.
  • Never set Latin text in Noto Kufi Arabic. Mono labels remain in JetBrains Mono, LTR.
  • Approved alternates for body: Readex Pro, Alexandria.
  • Specimen text above is illustrative. Production copy comes from a professional translator and is labelled as such until approved.
04.10

Misuse

Six ways to break the type system.

Infrastructure that holds

✕

Uppercase headline. Headlines are sentence case; uppercase belongs to Mono labels only.

Red Rock delivers managed software architecture and AI agent infrastructure for sovereign systems and enterprise operations.

✕

Bai Jamjuree as body text. Body is always Inter.

Red Rock delivers managed software architecture and AI agent infrastructure for sovereign systems and enterprise operations, from Dubai Internet City and London.

✕

Justified text. Left-aligned Latin, right-aligned Arabic, never justified.

Rewriting the Code of Civilization!

✕

Exclamation mark added to the tagline. The tagline is fixed and ends with a full stop.

Sovereign

by architecture

Resilient by design

Trustworthy by default

✕

Sizes outside the scale and four headline sizes on one surface. Use the scale, at most three.

Red Rock Technology

✕

Latin text set in Noto Kufi Arabic. Arabic typefaces carry Arabic only.

Chapter 05 | Graphic language and layout

Square. Line. Signal. Structure.

The geometry of the symbol, extended into pattern, rule, bar and grid. Everything on the page is built from the same four moves.

05.02

Principles: Square, Line, Signal, Structure

Four principles that decide every layout before any content is placed.

Square

Frames, cards, crops and buttons are rectangular with token radii of 8, 12 or 16 px. No pills, no circles as containers, no organic shapes.

Line

Structure is drawn, never filled. 2 and 4 px strokes on screen, 0.25, 0.5 and 1 pt in print. Iron for frames, Slate for decoration, White for emphasis.

Signal

One red element per surface, placed where the eye should go first. If two things are red, neither is a signal.

Structure

Everything sits on the grid and the 4 px spacing scale. The grid may show: a visible column rule is a feature, not a mistake.

05.03

Facet geometry

A lattice built from the symbol's angles: the pentagon, the spine, and the two diagonals that meet at the base.

Specimen 05.03.A | One facet cell, derived from the symbol

The facet cell is an abstraction of the symbol, not a copy. It keeps the pentagonal silhouette, the vertical spine from apex to shoulder line and the two diagonals that cross at the lower third. It drops the inner triangles.

Cells tile in offset rows to form the Facet Field. Strokes are 2 px Iron or Slate at screen size, 0.5 pt in print. Joins are rounded, inheriting the symbol's property.

The cell is never used as a logo, never filled, never red except as the single red facet in a field.

05.04

Facet Field pattern

Iron or Slate lines, at most one red facet, never dense behind text.

Tool 05.04.A | Facet Field, density {{ densityLabel }}

Text on a field

Text never sits directly on the pattern. It sits on a solid Basalt panel placed over it, or in a clear zone with no lines behind.

Density
Sparse and Low for documents and the website. Medium for event backdrops and covers. Dense and Very dense only for merchandise and hardware faceplates where no text is present.

The red facet
At most one cell in the whole field is Signal Red, and only when no other red signal is on the surface. It is never adjacent to the logo.

05.05

The Spine

A vertical rule derived from the symbol's spine. 2 or 4 px, Signal Red, one per surface. The navigation indicator in this guide.

Specimen 05.05.A | Spine as current-item indicator
02.07 Symbol only02.08 Clear space02.09 Minimum sizes
Specimen 05.05.B | Spine as a 4 px statement rule

Accountability is named.

Every contract Red Rock signs has a named owner, and the reporting line to that owner is documented.

The Spine is always vertical, always full-height of the element it marks, always the only red rule on the surface. Horizontal rules are Iron.

05.06

Signal bar

A single Mono line of live facts, separated by Iron dividers. Used on redrock.io, in video lower thirds and on hardware.

Specimen 05.06.A | Signal bar, web
DXB 14:00|LDN 11:00|All systems operational
The CEO Briefing|Episode 04|Sovereign AI infrastructure

Content
Facts only: time, place, status, episode, node, version. Never a headline, never a call to action. Values in White, keys in Ash, one item may be red.

Form
Label 12/16 Mono uppercase, plus 8 percent tracking, items separated by an Iron pipe with 16 px either side. Bounded by 2 px Iron rules or a frame.

05.07

Grids

Twelve columns everywhere. Web, presentation and A4 differ only in margins and gutters. Press G to see this guide's own grid.

FormatColumnsMax widthGutterMarginsBaseline
Web121440 px24 px96 px desktop, 32 px tablet, 20 px mobile8 px
Presentation 16:9121920 x 1080 px24 px96 px sides, 80 px top and bottom8 px
A412210 x 297 mm4 mm18 mm3 mm
Specimen 05.07.A | Presentation grid, 1920 x 1080 at 1:4

Infrastructure that holds.

05.08

Composition library

Six compositions that cover most surfaces. Each is a 16:9 frame; the same arrangement holds in portrait.

Statement, logo top left

A | Statement
Chapter 05

Red opener

B | Opener, red field
C | Specification, 7 and 5
D | Three cards
E | Photography with scrim
DXB 14:00|LDN 11:00|Operational
F | Signal bar foot
05.09

Misuse

Six ways to break the graphic language.

BOOK NOW
✕

Pills and circles as containers. Token radii only: 8, 12, 16 px.

✕

Drop shadow on a card. Depth is drawn with a 2 px Iron frame, never with shadow or blur.

✕

Many red signals. One per surface.

Text set directly over a dense Facet Field.

✕

Dense pattern behind text. Text sits on a solid panel or in a clear zone.

✕

Filled facet used as a mark. The cell is a line, never a fill, never a logo.

Three red rules
✕

Red rules as decoration. The Spine is one vertical red rule; all other rules are Iron.

Chapter 06 | Iconography

Drawn, not illustrated.

Monoline icons on the facet angles, with the symbol's rounded joins, in square frames. Twenty-four to start.

06.02

Icon principles

Icons are small diagrams. They inherit the symbol's rules: one stroke weight, rounded joins, square frame, no fill.

01

Monoline

1.5 px stroke on the 24 px grid, scaling with the icon. Never two weights in one icon. Never filled shapes except a dot of 1 px.

02

Facet angles

Diagonals follow the symbol's shoulder and base angles. Verticals and horizontals are exact. No arbitrary curves.

03

Rounded joins

Round caps and round joins, inherited from the master artwork. This is the one place the symbol's property is deliberately extended.

04

Square frame

Every icon lives in a 24 px square with a 2 px safe margin. Optical centring over mathematical. Colour: White, Ash, or Signal Red when it is the status.

06.03

Construction grid

24 px grid, 2 px safe margin, 1.5 px stroke. Keylines for circle, square and tall and wide rectangles.

Specimen 06.03.A | Keyline grid at 10x
Artboard24 x 24 px
Safe margin2 px, live area 20 x 20
Stroke1.5 px, round cap, round join
KeylinesCircle r10, square 20, tall 16 x 20, wide 20 x 16
Corner radius2 px on rectangles, matching the stroke's round join
ExportSVG with currentColor stroke, 16, 20, 24, 32, 48 px
NamingRR_Icon_Name_Outline_v1.0.svg
06.04

Core set of 24

From infrastructure and agent to audit log, human authorisation, governance and data centre. Inline SVG, named, currentColor.

Specimen 06.04.A | Core set, 24 px grid shown at 32 px

  • {{ ic.name }}

The set is a working draft at version 1.0. New icons are requested through the Brand Office with a name, a use case and a 24 px drawing on the grid.

06.05

Icons in use

Always with a label in UI. Alone only where the meaning is fixed by position, as in a toolbar.

Specimen 06.05.A | Icon with label, 16 and 24 px
Audit logHuman authorisationDeclined

Data centre

Dedicated nodes hosted in Red Rock data centres.

Governance

Governed by design, auditable in every action.

06.06

Misuse

Robots, brains, light bulbs and rockets are banned subjects. Filled, multicolour and off-grid icons are banned forms.

RobotBrainBulbRocket
✕

Banned subjects. Shown as labelled frames so that none is drawn in this guide.

✕

Filled icon. The set is monoline, no fills.

✕

Multicolour icon. One colour: White, Ash, or Signal Red as status.

✕

Mixed weights and square joins. One 1.5 px stroke, rounded.

✕

Icons without labels in UI. Always a label unless position fixes the meaning.

✕

Icon in a filled red circle. Red is the signal, not a badge; containers use token radii.

Building 2 facade at Dubai Internet City, morning light

Real places. Real structure.

Building 2, Dubai Internet City

Chapter 07 | Imagery

Real places. Real machines.

Commissioned documentary photography of the infrastructure Red Rock actually runs. No stock, no renders, no metaphors.

07.02

Photography principles

Real, documentary, commissioned. If it did not happen in a Red Rock place, it is not a Red Rock photograph.

01

Real

Red Rock's own racks, rooms, offices and cities. Photographed by a commissioned photographer with a brief from this chapter.

02

Documentary

Available light where possible, no staging, no props. People appear as roles at work, never posed, never named in captions.

03

Structural

Frames favour lines, grids and repetition: cable trays, rack rails, facade modules, the skyline as a row of verticals.

Never

Stock or synthetic

No stock libraries, no AI-generated images, no glowing brains, robots, blue circuits, handshakes or people pointing at screens.

07.03

Subjects and briefs

Four subjects, each as a photography brief frame: subject, light, lens, crop. Frames are briefs, not images, until the commissioned photograph is approved.

Photography brief 07.03.A | Node racks | Available light | 35 mm | Wide, eye level

Rows of dedicated Mac Studio nodes on Red Rock racks. Red Rock faceplates and labels in frame. Apple marks neither covered nor emphasised.

Photography brief 07.03.B | Data centre | Mixed, cool | 24 mm | Corridor, one point

The hosting room as a corridor of verticals. One operator, back to camera, as a role. No screens readable.

Photography brief 07.03.C | Dubai Internet City | Morning, hard | 50 mm | Facade detail

Building 2 facade modules in repetition, deep shadow in the reveals. No signage of other tenants.

Photography brief 07.03.D | Skyline | Blue hour | 85 mm | Compressed, horizon low

Dubai skyline at blue hour as a row of structures. Low saturation, no light trails, no fireworks. The CEO Briefing backdrop.

Photographed, approved for use

Photograph 07.03.E | The Chestahedron, Dubai Internet City
Red Chestahedron sculpture by the lake at Dubai Internet City

The physical Chestahedron in Signal Red, installed at Dubai Internet City. Covers, openers, event material. Source: redrock.io, "The Chestahedron at Dubai Internet City".

Photograph 07.03.F | Dubai Internet City, entrance sign
Dubai Internet City entrance sign in front of Building 2

Location establishing shot. Crop excludes third-party signage on the roofline.

Photograph 07.03.G | Office 310, corridor
Office corridor with the backlit Red Rock sign and glass meeting rooms

Office interior, documentary. The sign reads as the one red signal in the frame.

Photograph 07.03.H | Office 310, meeting room
Meeting room with a view of Dubai Internet City

Documentary interior. No people, no screens readable. Used for recruitment and partner material.

07.04

Treatment

Low saturation, deep shadows, neutral whites. Solid Basalt scrims at 40 to 70 percent when type or logo sits on the image.

ParameterSettingNote
Saturationminus 20 to minus 40 percentRed in the scene is allowed to remain; everything else recedes.
ShadowsDeep, detail held at 5 percent luminanceShadows read as Basalt so the image sits on the page without a frame.
White balanceNeutral, 5000 to 5600 KNo warm or cool grade. Blue hour keeps its natural blue.
ScrimSolid Basalt at 40, 60 or 70 percentNever a gradient scrim, never blur. Logo and text follow Chapter 03 contrast on the scrimmed value.
Crop3:2, 16:9, 1:1, 4:5Corners follow the container radius. Never circular crops.
RetouchingDust, sensor, safety onlyNo compositing, no sky replacement, no added elements.
07.05

Diagrams and technical drawings

Technical line drawings in the icon stroke. Boxes, rules, Mono labels, one red path for the thing being explained.

Specimen 07.05.A | Authorisation flow, technical drawing
AGENTPROPOSES ACTIONGATEIMPACT CHECKNAMED OWNERAUTHORISESAUDIT LOGRECORDSECONOMIC OR CONTRACTUAL IMPACT: ALWAYS VIA OWNER

Form
2 px Iron boxes with 8 px radius, Slate connectors with open arrowheads, Mono labels in Mist with Ash sub-labels. One red box or path marks the subject.

Never
Isometric 3D, clip art, icons as actors, colour-coded swimlanes, drop shadows, or more than one red element.

07.06

Misuse

Shown as labelled grey frames. None of these images exists in Red Rock material, and none is rendered here.

Stock photo: diverse team at a whiteboard
✕

Stock photography. Commissioned and documentary only.

AI render: glowing brain over a city
✕

AI-generated imagery and the glowing-brain metaphor. Neither, ever.

Humanoid robot shaking hands
✕

Robots and handshakes. Red Rock agents are software on racks, not androids.

Blue circuit board with light streaks
✕

Blue circuits and light trails. Generic technology imagery, off palette.

Saturated sunset skyline with gradient scrim
✕

High saturation and a gradient scrim. Low saturation, solid Basalt scrim only.

Executive portrait with name caption
✕

Named individuals in brand imagery. People appear as roles; names belong to governance pages, not to the brand.

Chapter 08 | Data visualisation

One red series. Every source named.

Charts are records. They label directly, cite their source and never use depth or decoration.

08.02

Chart principles

Four rules that apply to every chart, table and figure in every Red Rock document.

01

One red focus series

Signal Red marks the series the reader should compare against. All other series use White, Mist, Ash, Steel and Sand in that order.

02

Direct labels

Values and series names sit on or beside the mark. No legends to decode, no hover-only values in print.

03

Source line

Every chart carries a Mono source line: origin, period, unit, and "Illustrative data" when values are not real.

04

No 3D, no decoration

Flat marks, 2 px rules, Iron grid lines at most every second tick. No pie charts: use a bar.

08.03

Live examples

Bar, line and stacked bar from the same illustrative data. Switch the type and watch the rules hold.

Tool 08.03.A | Chart type

{{ chartTitle }}

04080 4228Q15531Q26135Q37438Q4 4228Q15531Q26135Q37438Q4 70Q186Q296Q3112Q4 AUTHORISEDDECLINED

Source: Red Rock audit log, four quarters, thousands of actions. Illustrative data.

08.04

Labels, sources and units

Title in Inter, numbers in Mono with tabular figures, source in Mono Ash. Units in the title, not on every axis label.

ElementStyleRule
TitleInter 600 16/22 WhiteStates what is measured, the period and the unit: "Authorised actions by quarter, thousands".
Axis labelsMono 400 11 or 12, AshRound numbers, at most five ticks, no unit suffixes.
Value labelsMono 400 12, White or series colourOn or beside the mark. Tabular figures. One decimal at most.
Grid lines2 px IronHorizontal only, at most every second tick. No vertical grid.
Source lineMono 400 12, Ash"Source: origin, period, unit." plus "Illustrative data." when not real. Always present.
Currency and datesEUR 25,000, 2 October 2026As in 04.08. Ranges with "to". Western digits in Arabic charts.
08.05

Misuse

Four ways to make a chart untrustworthy.

✕

Every bar a different colour, status colours as categories. One red focus series, neutrals for the rest.

✕

3D pie chart. No depth, no pies. Shown only as the forbidden case.

✕

No values, no axis, no source. Every chart labels directly and names its source.

+312%

Efficiency gains across all clients

✕

Unsourced headline statistic. No statistic appears without a source, and none is invented.

Chapter 09 | Motion

Assemble, do not morph.

Things arrive in place along straight paths, in three durations, with one easing. Nothing bounces, blurs or dissolves.

09.02

Principles and tokens

Durations 120, 240 and 480 ms. Easing cubic-bezier(0.2, 0, 0, 1). Opacity and position only.

TokenValueUse
Fast120 msHover, focus, toggle state, colour change.
Base240 msPanels, menus, reveals of a single element.
Slow480 msPage-level transitions, chart draws, sequenced groups.
Easingcubic-bezier(0.2, 0, 0, 1)Everything. Fast out, settled in. No bounce, no overshoot, no linear.
Stagger40 ms per item, 8 items maximumLists and grids assemble top to bottom, left to right.
Reduced motionprefers-reduced-motionAll transitions and animations off. Final states shown immediately.

Assemble
Elements move into their final position along a straight line of 8 to 16 px and fade from 0 to 1. The final frame is always the static design.

Do not morph
No shape morphing, no scaling from zero, no rotation, no blur, no parallax, no looping ambient animation. Nothing moves that the user did not cause, except the logo reveal and status indicators.

09.03

Logo reveal

1600 ms in four stages: spine, facets, outline, wordmark. Implemented by masking the master file, never by redrawing. The final frame equals the master.

Specimen 09.03.A | Stage: {{ revLabel }}
StageTimeWhat appearsMethod
1 Spine0 to 400 msThe vertical from apex to centre.Mask reveals a narrow vertical slice of the master.
2 Facets400 to 800 msInternal triangles.Mask reveals the inner region of the master.
3 Outline800 to 1200 msThe pentagon.Mask reveals the full symbol.
4 Wordmark1200 to 1600 msRED ROCK, moving 16 px from the right.Master wordmark fades and translates into place. Final frame equals the master file.

Under prefers-reduced-motion the final frame is shown immediately. The reveal plays once per session on the website and at the start of every video. It is never looped.

09.04

Interface motion

Panels slide 16 px and fade in 240 ms. Status bars fill in 480 ms. Hover and focus change in 120 ms.

Specimen 09.04.A | Panel assemble and status fill

Authorisation request

Agent RR-DXB-0041 proposes a purchase order of AED 90,000. Contractual impact: a named owner must authorise.

09.05

Video system: The CEO Briefing

Title card, lower third and end card for YouTube. Episode format "The CEO Briefing | Episode 04 | Topic". Roles, never names.

Specimen 09.05.A | Title card, 1920 x 1080

The CEO Briefing | Episode 04

Sovereign AI infrastructure

Specimen 09.05.B | Lower third over skyline brief
Photography brief 07.03.D

Chief Executive Officer

Red Rock Technology | Dubai

Specimen 09.05.C | End card

redrock.io | @RedRock-TV

Lower thirds enter from the left over 240 ms, hold for at least 4 seconds, exit the same way. Captions in Inter 400, 2 px Iron rule above. The Chairman is never referenced in UK-facing material.

09.06

Misuse

Described, not performed. None of these is animated in this guide.

Logo spins in and bounces
✕

Rotation, scale from zero, bounce. The logo assembles by mask only.

Facets morph into a brain
✕

Morphing, and a banned subject. Assemble, do not morph.

Looping particle background
✕

Ambient looping animation. Nothing moves that the user did not cause.

Blur and glow transitions
✕

Blur, glow and dissolve. Opacity and position only.

Chapter 10 | Verbal identity

We state. We do not sell.

How Red Rock writes: the principles, the vocabulary, the rules, the claims policy, and a tool that checks a draft before it leaves the building.

10.02

Principles

Five principles. Each one is a test a sentence either passes or fails.

State, do not sell

Describe what the system does and who owns it. The reader decides whether it is impressive. Adjectives that do the reader's job for them are removed.

Specific over impressive

"Hosted in Red Rock data centres" beats "enterprise-grade hosting". A number with a source beats a superlative. If a sentence cannot be made specific, it is cut.

Structure before story

Lead with the architecture: what is deployed, where, under whose authority. Narrative, if any, follows the structure. Never the reverse.

Name the owner

Every system, decision and claim has a named owner, written as a role. "The data centre owner authorises" rather than "authorisation is handled".

Calm authority

Short sentences, full stops, no exclamation marks, no urgency. Authority that needs volume is not authority.

10.03

Do and don't

The three corrections that come up most often, side by side.

✕

"We provide top developers to augment your team."

✓

"We activate engineering capability inside your institution, under a managed architecture with a named owner."

✕

"The Seedelligence platform."

✓

"Seedelligence, Red Rock's sovereign food infrastructure initiative."

✕

"Neuralane, AI governance compliance software."

✓

"Neuralane, the autonomous enterprise operating layer developed by Red Rock Technology FZ-LLC."

10.04

Messaging house

One roof statement, four pillars, one foundation of proof.

Roof

Red Rock activates the institutional capability and deploys the AI infrastructure that critical systems run on.

01

Sovereign by architecture

Dedicated infrastructure, hosted in Red Rock data centres. Architecture is owned.

02

Resilient by design

Managed software architecture. Infrastructure that holds.

03

Trustworthy by default

Every action logged. Every action with economic or contractual impact requires explicit human authorisation.

04

Accountable by name

A named owner for every system. Accountability is named.

Foundation: proof points, worded exactly

  • Seedelligence was selected by the UAE Ministry of Climate Change and Environment among the 40 most innovative agricultural projects in the UAE, Emirates Agriculture Conference and Exhibition 2026, Al Ain.
  • Excellence in AI Enterprise Systems Award 2025, presented by the Head of ICT, Abu Dhabi Police GHQ, at Meta Sphere Global, Dubai.
  • Quality management system certified to ISO 9001:2015, Red Rock Technology FZ-LLC, Certificate F5BYOTCU20260928AREQM1K7, for the design, development, deployment and support of AI agent infrastructure, custom software architecture and AI agent solutions. ISO/IEC 27001 is in progress and is not claimed until the certificate is issued.
  • Formal partnership (MOU) with the American University in Dubai.
  • Press: featured in Gulf News, Khaleej Times, Yahoo Finance, Business Insider, AP News, Benzinga, TechBullion, The Arabian Post and FIRSTonline.
10.05

Vocabulary

Preferred terms and banned terms. The Copy Check tool in 10.10 enforces the banned list.

Preferred

institutional capability activationwhat an engagement is
infrastructure deploymentwhat is delivered
dedicated AI infrastructurethe AI Agents line
operational backbonewhat the client gains
governed, auditablehow the system behaves
human authorisationthe control on impact
named ownerwho is accountable
designed tocapabilities not yet deployed

Banned

staff augmentation, outsourcing, headcountinstitutional capability activation
resources, for peopleengineers, or the role
revolutionary, game-changer, cutting-edge, seamless, world-classstate what the system does
guaranteed, unverified superlatives"designed to", or the contract term
platform, for Seedelligenceinitiative, AI Brain
sole shareholder, parent, holdingFounding Shareholder and controlling shareholder
any fundraising languageremove
10.06

Writing rules

Mechanical rules that apply to every sentence, in every channel, in every language.

  1. 01No em dashes and no en dashes. Anywhere, ever. Use commas, colons, full stops or "to". This applies to code comments and alt text.
  2. 02British English. Authorisation, organisation, licence as a noun, centre, colour, programme.
  3. 03Sentence case. Headlines, buttons, labels in Inter. Uppercase only in Mono labels. Proper names and the tagline keep their capitals.
  4. 04No exclamation marks. None. A full stop carries the weight.
  5. 05Currency. EUR for financial figures, AED for UAE pricing, USD only for strategic ambition. Code, space, comma separators: EUR 25,000.
  6. 06Dates and ranges. 2 October 2026. Ranges with "to": 40 to 70 percent. Times as 14:00 DXB.
  7. 07Short sentences. One idea each. Average under 20 words. Paragraphs of two to four sentences.
  8. 08Roles, not names. The Chief Executive Officer, the data centre owner, the Brand Office. No individual is named in brand copy.
10.07

Claims policy

What may be claimed, how, and by whose confirmation.

TopicRuleConfirmed by
StatisticsNo fabricated or unverified statistics. Every number carries a source. If no source, no number.Brand Office and the data owner
Capabilities"Designed to" for capabilities not yet deployed. "Deployed" only for live systems with a named owner.Chief Technology Officer's office
Awards and selectionsOnly the proof points in 10.04, worded exactly. Nothing inflated, nothing paraphrased.Brand Office
PressOnly outlets listed in 10.04 and on redrock.io may be named: Gulf News, Khaleej Times, Yahoo Finance, Business Insider, AP News, Benzinga, TechBullion, The Arabian Post, FIRSTonline. A placement is "coverage" or "editorial" only if the Brand Office confirms it was earned. Sponsored placements are labelled sponsored.Brand Office
PeopleBrand copy uses roles, not names. Names, titles and portraits of leadership and team appear only in the Leadership section of redrock.io and in governance documents, never in brand materials. The Chairman is never referenced in UK-facing material.Legal
Clients and partnersNamed only with written permission and a signed agreement on file. The current list of clients and partners is published on redrock.io and is not reproduced in this guide.Legal and Brand Office
FinanceNo fundraising language. Investors appear only as readers of governance materials. No valuations.Executive Board
10.08

Headlines and boilerplates

Approved headlines and the two boilerplates. Copy them; do not rewrite them.

Approved headlines

Infrastructure that holds.

Sovereign by architecture.

Resilient by design. Trustworthy by default.

Every action logged. Every decision authorised.

Rewriting the Code of Civilization.

Boilerplate, full

Red Rock is an institutional capability activation group, delivering managed software architecture and AI agent infrastructure for sovereign systems and enterprise operations. We build the governance, technology and execution layers institutions need to operate at scale.

Boilerplate, short

Red Rock is an institutional technology group delivering managed software architecture and AI agent infrastructure for sovereign systems and enterprise operations, from Dubai Internet City and London.

Governance lines

"Accountability is named." "Architecture is owned."

Principle: "Every action with economic or contractual impact requires explicit human authorisation."

10.09

Channels

The same voice, with the format each channel requires.

LinkedIn

One idea per post. No hashtags, no emojis. Short boilerplate as the last paragraph when the post is institutional.

Red Rock Technology

X

Concise. At most one official event hashtag. Facts and links, no threads of opinion.

@redrock_uae

Press releases

Dateline "DUBAI, UAE, 2 October 2026:" then the news, then the full boilerplate, contact, and "Ends".

contact@redrock.io

YouTube

Titles as "The CEO Briefing | Episode 04 | Topic". Descriptions open with the short boilerplate.

@RedRock-TV

10.10

Copy Check tool

Paste a draft. The tool flags dashes, banned vocabulary, product and entity misstatements, the wrong university name, and format slips, each with the correct replacement. Runs in the browser; nothing is sent anywhere.

Tool 10.10.A | Copy Check | Client-side only

{{ findingsLabel }}

  1. {{ f.type }}{{ f.found }}

    {{ f.ctx }}

    Use: {{ f.fix }}

Checks: em and en dashes; banned vocabulary from 10.05; "platform" near "Seedelligence"; "compliance software" near "Neuralane"; "sole shareholder", "parent" or "holding" near "Red Rock Technology"; "American University of Dubai"; exclamation marks; currency and date formats; common American spellings. A clean result is not an approval: Tier rules in Chapter 12 still apply.

Red Rock reception desk with symbol and wordmark

Where the system is at work.

Reception, Office 310

Chapter 11 | Applications

The system at work.

Stationery and documents. Digital, social and video. Environments, events and hardware. Every mockup is live HTML built from the tokens, with Mono callouts.

11.02

Business card

85 x 55 mm. Basalt front with the horizontal lockup, white back with field labels only. Bilingual variant for UAE use.

Mockup 11.02.A | Front, 85 x 55 mm at 4x

Lockup 35 mm wide at 7 mm from the top left. Clear space 2X. Rich black C60 M40 Y40 K100, Pantone Warm Red C spot.

Mockup 11.02.B | Back, field labels, bilingual

Role

Head of Brand and Design

Entity

Red Rock Technology FZ-LLC

Email

contact@redrock.io

Specimen text

رئيس العلامة والتصميم

ريد روك تكنولوجي ش.م.ح

redrock.io

Dubai Internet City, Building 2, Office 310, Dubai, UAE | Licence No. 107086

Field labels in Mono 7 pt, values in Inter 9.5 pt, Arabic in IBM Plex Sans Arabic 10.5 pt right-aligned. No personal names printed; the role is the identifier. Arabic is specimen text pending translation.

11.03

Letterheads

A4, 18 mm margins, lockup 45 mm top left, entity footer in Inter. One letterhead per entity, never a shared one.

Mockup 11.03.A | Red Rock Technology FZ-LLC

Dubai, 2 October 2026

Re: Activation of engineering capability, Phase 1

Red Rock Technology FZ-LLC confirms the deployment of dedicated AI agent infrastructure under a managed architecture with a named owner. Every action with economic or contractual impact requires explicit human authorisation.

Red Rock Technology FZ-LLC | Dubai Internet City, Building 2, Office 310, Dubai, UAE | Licence No. 107086 | TRN 105174449600001

Mockup 11.03.B | Red Rock Technology Ltd

London, 2 October 2026

Re: Brand Licence Agreement, annual confirmation

Red Rock Technology Ltd uses the Red Rock brand under licence from Red Rock Technology FZ-LLC, its Founding Shareholder and controlling shareholder, through a Brand Licence Agreement.

Red Rock Technology Ltd | Registered in England and Wales | Company No. 17108705 | 27 Old Gloucester Street, London WC1N 3AX

Print: K100 for text, Pantone Warm Red C for the lockup, or CMYK starting build with proof. Body Inter 9.5/14 pt, legal 6.5/9 pt. Shown at approximately 1:2.6.

11.04

Email signature

Text first, one image. Role, entity, two lines of contact, the entity line. No quotes, no banners, no social icons.

Mockup 11.04.A | Signature in a light email client

Kind regards,

Head of Brand and Design

Red Rock Technology FZ-LLC

contact@redrock.io | redrock.io

Red Rock Technology FZ-LLC | Dubai Internet City, Building 2, Office 310, Dubai, UAE | Licence No. 107086 | TRN 105174449600001

Logo as PNG at 2x, 140 px rendered width, red on white, hosted on redrock.io. Ltd staff use the Ltd entity line. Personal names appear in the sender field of the client, not in the signature block of brand templates; staff may add their name above the role.

11.05

Tax invoice

FZ-LLC "Tax Invoice" with supplier and client TRN, VAT at 5 percent, AED or EUR. Mono for every number, tabular figures.

Mockup 11.05.A | Tax Invoice, A4, illustrative values

Tax Invoice

RR-INV-2026-0041 | 2 October 2026

Supplier

Red Rock Technology FZ-LLC

Dubai Internet City, Building 2, Office 310, Dubai, UAE

TRN 105174449600001

Client

Client legal name

Client registered address

TRN 100000000000000

DescriptionAmount, AED
Institutional capability activation, Phase 1, managed architecture90,000.00
Dedicated AI agent infrastructure, hosting, one node, one quarter45,000.00
Subtotal135,000.00
VAT 5%6,750.00
Total, AED141,750.00

Illustrative values

Red Rock Technology FZ-LLC | Dubai Internet City, Building 2, Office 310, Dubai, UAE | Licence No. 107086 | TRN 105174449600001

11.06

Report template

A4, Basalt cover, white interior. Mono running head with document code and page number, Spine on section openers.

Mockup 11.06.A | Cover

RR-REP-2026-04 | Quarterly operations report

Infrastructure that holds.

Q4 2026 | Prepared for the Executive Board

Red Rock Technology FZ-LLC | Dubai Internet City

Mockup 11.06.B | Interior spread, section opener

RR-REP-2026-0403 | 12

03

Authorisation record

Every action with economic or contractual impact in the quarter was authorised by a named owner. The table lists actions by system, owner role and outcome.

SYSTEMOWNERACTIONSNode RR-DXB-0041Data centre1,204Neuralane layerTechnology3,118Procurement agentsOperations842

Source: Red Rock audit log, Q4 2026. Illustrative data.

11.07

Governance and investor document covers

Institutional register. Document class in Mono, title in H1, entity and date. No fundraising language anywhere in the document.

Governance | RR-GOV-2026-01

Brand Licence Agreement, annual report

Red Rock Technology FZ-LLC | 2 October 2026

A | Governance, Basalt

Information for shareholders | RR-GOV-2026-02

Governance statement and ownership structure

Red Rock Technology Ltd | 2 October 2026

B | Shareholder information, white

Policy | RR-GOV-2026-03

Human authorisation policy

Red Rock Technology FZ-LLC | 2 October 2026

C | Policy, red field, Tier 1

Investors appear only as readers of governance materials. Covers never carry valuations, targets, "opportunity" or any invitation to invest. Red covers are limited to policy documents and count toward the red-field allowance.

11.08

Presentation system 16:9

1920 x 1080, Basalt, presentation scale from 04.06. Title, statement, content and data slides. Lockup 288 px top left, Mono footer with deck code and slide number.

Agentic AI infrastructure

Rewriting the Code of Civilization.

RR-DECK-2026-04 | Executive briefing01

A | Title slide

Every action with economic or contractual impact requires explicit human authorisation.

RR-DECK-2026-0402

B | Statement slide

Three layers institutions need

01

Governance

02

Technology

03

Execution

RR-DECK-2026-0403

C | Content slide, three cards

Authorised actions by quarter, thousands

Source: Red Rock audit log. Illustrative data. 04

D | Data slide
11.09

Press release template

White A4. Dateline, headline, body, boilerplate, contact, "Ends". Only outlets listed in 10.04 may be cited.

Mockup 11.09.A | Press release, structure

Press release | For immediate release

Red Rock confirms formal partnership with the American University in Dubai

DUBAI, UAE, 2 October 2026: Red Rock Technology FZ-LLC confirms a formal partnership (MOU) with the American University in Dubai. The partnership covers academic collaboration on sovereign AI infrastructure. [Body follows: facts, roles, dates. No superlatives, no named individuals.]

About Red Rock. Red Rock is an institutional capability activation group, delivering managed software architecture and AI agent infrastructure for sovereign systems and enterprise operations. We build the governance, technology and execution layers institutions need to operate at scale.

Contact. contact@redrock.io | redrock.io

Ends

11.10

LinkedIn

Page banner and post card. One idea per post, no hashtags, no emojis. Verify current platform dimensions before export.

Mockup 11.10.A | Page banner, 4:1

Infrastructure that holds.

Dubai Internet City | London

No logo in the banner: the avatar carries the symbol. Keep text inside the centre 60 percent for mobile crops.

Mockup 11.10.B | Post card, 1:1

Every action logged. Every decision authorised.

Human authorisation policy | redrock.io

Post text: one idea, then the short boilerplate. Avatar: red symbol on Basalt at 60 percent, see 02.14.

11.11

X

Header 3:1 and post image 16:9. Concise, at most one official event hashtag. Verify current platform dimensions.

Mockup 11.11.A | Header, 3:1, @redrock_uae
DXB 14:00 | LDN 11:00

Facet Field at low density, Iron only, no red facet. Signal bar bottom right, clear of the avatar.

Mockup 11.11.B | Post image, 16:9

Emirates Agriculture Conference and Exhibition 2026 | Al Ain

Seedelligence selected among the 40 most innovative agricultural projects in the UAE.

Selected by the UAE Ministry of Climate Change and Environment.

Proof point worded exactly as in 10.04. Post text concise; one event hashtag at most.

11.12

YouTube: The CEO Briefing

Thumbnail 16:9 over the skyline brief frame, episode label, topic in H2. Lower thirds as in 09.05.

Mockup 11.12.A | Thumbnail, 1280 x 720
Photography brief 07.03.D | Skyline, blue hour

The CEO Briefing | Episode 04

Sovereign AI infrastructure

Mockup 11.12.B | Title and description

The CEO Briefing | Episode 04 | Sovereign AI infrastructure

Red Rock is an institutional technology group delivering managed software architecture and AI agent infrastructure for sovereign systems and enterprise operations, from Dubai Internet City and London.

In this episode: how dedicated AI agent infrastructure is governed, hosted and authorised.

redrock.io | contact@redrock.io | @RedRock-TV

Title format fixed. Description opens with the short boilerplate. No names, no timestamps with superlatives.

11.13

Website hero

Eyebrow "AGENTIC AI INFRASTRUCTURE", headline "Rewriting the Code of Civilization.", lead, two buttons with token radii, signal bar below.

Mockup 11.13.A | redrock.io hero, desktop
AI AgentsNeuralaneSeedelligenceBlogGet in touch

Agentic AI infrastructure

Rewriting the Code of Civilization.

We design the invisible infrastructure that cities, institutions and industries rely on, and we build it with agentic AI: autonomous systems that work inside our clients' real processes, under human authorisation.

Book a discovery sessionExplore AI Agents
DXB 14:00|LDN 11:00|All systems operational

Primary button Signal Red with Basalt text, 5.45:1. Secondary button Iron frame. Both 8 px radius, 48 px tall, Inter 600. The web lockup is the two-colour supplied master, see 02.05.

11.14

Stage backdrop and booth

Backdrop 16:9 and a 3 x 3 m booth. Basalt, Facet Field at medium density, stacked lockup at eye height, one red facet permitted.

Mockup 11.14.A | Stage backdrop, 16:9
Meta Sphere Global | Dubai

Stacked lockup on a solid Basalt panel over the field, 2X clear space inside the panel, lines stop at the panel edge. Event label in the signal bar style. Tier 1 approval.

Mockup 11.14.B | Booth 3 x 3 m, front elevation

Infrastructure that holds.

Counter 1.0 mPanel 3.0 x 2.5 m

Lockup 1.2 m wide at 1.6 m centre height. Headline Bai Jamjuree 120 mm cap height. Counter front: entity line in Inter, 12 mm. No gradient, no backlit panels.

Photograph 11.14.C | The Chestahedron at Dubai Internet City
The red Chestahedron sculpture with seating cubes by the lake at Dubai Internet City

The symbol as a physical object: a Signal Red steel Chestahedron installed in the free zone, the permanent event presence of the brand. New installations follow the same rule: one red object, line not fill, Tier 1 approval.

11.15

Office signage

Dubai Internet City, Building 2, Office 310. Door plate and reception wall. Basalt plate, red symbol, white Inter, Mono office code.

Mockup 11.15.A | Door plate, 300 x 150 mm

Red Rock Technology FZ-LLC

Building 2, Office 310

Licence No. 107086

Brushed aluminium painted Basalt, symbol cut in Pantone Warm Red C vinyl or painted, text in white vinyl. Symbol 60 mm high.

Mockup 11.15.B | Reception wall, 3.0 x 1.2 m

Dubai Internet City | Building 2 | 310

Lockup 1.4 m wide, dimensional letters 15 mm deep, no backlighting, no halo. Mono address line 25 mm cap height.

As built, Office 310

Photograph 11.15.C | Door plate, as built
Office 310 door with the Red Rock plate

Current plate: lockup in red on white, office number below. The Basalt plate in 11.15.A is the specified replacement.

Photograph 11.15.D | Backlit sign, as built
Backlit Red Rock sign on a white wall

Dimensional letters with warm halo lighting. Specification 11.15.B asks for no halo; existing signage stays until replaced.

Photograph 11.15.E | Reception desk, as built
Reception desk with the Red Rock symbol and wordmark

Symbol and wordmark applied separately to the desk front. Acceptable in architecture where the two sit on different planes.

11.16

AI Agent node hardware

Dedicated Apple Mac Studio based nodes hosted in Red Rock data centres. Brand only Red Rock's own racks, faceplates and labels. Never cover or alter Apple marks; never imply Apple endorsement.

Mockup 11.16.A | Rack faceplate and node plate

Rack RR-DXB-R04 | Dedicated AI agent infrastructure | 12 nodes

Mac Studio
Apple marks untouched
NODE ID
RR-DXB-0041
CLIENT CODE
CL-0007
DATA CENTRE
DXB-01
COMMISSIONED
2 October 2026
OWNER ENTITY
Red Rock Technology FZ-LLC

Brand
Rack faceplates, blanking panels, cable labels and the node plate: Basalt anodised aluminium, red symbol 24 mm minimum, Mono engraved or printed white. Node plate 90 x 40 mm, fixed to the Red Rock shelf, never to the Mac Studio enclosure.

Never
Stickers, skins or paint on Apple hardware. No Red Rock mark within 20 mm of an Apple mark. No wording that suggests Apple certification, partnership or endorsement. Photography shows Apple marks as found, neither hidden nor featured.

11.17

Data centre labels

Cable, port, shelf and status labels. Mono only, white on Basalt, status colours with icon and label.

Mockup 11.17.A | Label set at true size
CABLE RR-DXB-0041 / ETH-1PORT SW-04 / 17SHELF R04 / U12OPERATIONALATTENTIONCRITICAL

Thermal transfer on Basalt polyester, white ink, 4 px corner radius at true size. Codes follow the asset register: RR-SITE-ID / COMPONENT. Status labels never by colour alone.

Chapter 12 | Governance and downloads

Accountability is named.

Who owns the brand, who approves what, how assets are named and where the masters live.

12.02

Brand ownership

The brand is owned by one entity and used under licence by another. The Brand Office administers both.

The Red Rock name, logo and associated brand assets are owned by Red Rock Technology FZ-LLC, Dubai Internet City, UAE, and are used under licence by Red Rock Technology Ltd, registered in England and Wales, Company No. 17108705, under a Brand Licence Agreement. Red Rock Technology FZ-LLC is the Founding Shareholder and controlling shareholder of Red Rock Technology Ltd. Trademark application pending.

OwnerRed Rock Technology FZ-LLC. Licence No. 107086. TRN 105174449600001. ISO 9001:2015 Certificate F5BYOTCU20260928AREQM1K7.
LicenseeRed Rock Technology Ltd. Company No. 17108705. ICO reference ZC119326.
TrademarkApplication pending. No ® symbol is used. ™ is not used either; the name and mark appear without a symbol until registration is granted.
Administered byThe Brand Office, reporting to the Executive Board.
Legal reviewLegal, for every Tier 1 use and every change to entity wording.
This guideVersion 1.4, 10 October 2026. Owned by the Brand Office. Hosted at redrock.io/brand.
12.03

Approval tiers

Three tiers. The tier is decided by what the asset is, not by who asks.

Tier 1

Brand Office, Legal and Executive Board

  • New logo uses and new variants
  • Co-branding and partner lockups
  • Press releases and any press contact
  • Paid media and sponsored placements
  • Signage, backdrops and booths
  • Hardware faceplates and node plates
  • Any change to entity wording or proof points

Tier 2

Brand Office

  • New templates and template changes
  • Campaigns and content series
  • Website sections and landing pages
  • Video formats and lower thirds
  • Photography commissions
  • New icons for the core set

Tier 3

Self-serve on approved templates

  • Letters, invoices and reports on the templates in Chapter 11
  • Slides built from the four slide types
  • LinkedIn and X posts that pass the Copy Check tool
  • Email signatures
  • Internal documents

A clean Copy Check result does not replace a Tier 1 or Tier 2 approval. When in doubt, the asset is one tier higher.

12.04

Request path

One address, one subject format. The request names the asset and the entity.

Subject format

Brand approval request | [asset] | [entity]

Example: Brand approval request | Co-branded event banner, American University in Dubai | Red Rock Technology FZ-LLC

Request approval
  1. 01Send the request with the asset attached or linked, the intended use, the entity and the date needed.
  2. 02Triage. The Brand Office assigns the tier within two working days and names the reviewer.
  3. 03Review. Tier 2 within five working days. Tier 1 at the next Legal and Executive Board review.
  4. 04Record. Approved assets are named per 12.05 and entered in the asset register with the approver's role and date.
12.05

Asset naming and formats

RR_Category_Asset_Variant_Colour_Format_vVersion.ext. SVG, PNG at 1x, 2x and 3x, vector PDF.

Pattern

RR_Category_Asset_Variant_Colour_Format_vVersion.ext

RR_Logo_Horizontal_Standard_FullColor_PNG@2x_v1.0.png

FieldValues
CategoryLogo, Icon, Template, Pattern, Photo, Video, Doc
AssetHorizontal, Stacked, Symbol, Letterhead, Invoice, Deck, FacetField, NodePlate
VariantStandard, Small, FZLLC, Ltd, Bilingual
ColourFullColor, FullColorReversed, MonoBrand, MonoWhite, MonoBlack
FormatFile type and scale: SVG, PDF, PNG@1x, PNG@2x, PNG@3x, ICO; for templates A4, 1920x1080, 85x55
Versionv1.0, v1.1. Major for artwork change, minor for export change.
Extensions.svg master and web, .png raster at 1x 2x 3x, .pdf vector for print, .pptx .docx templates
12.06

Downloads

Brand kit v1.0: every lockup in five colour variants, the small-size symbol, favicons and app icons, as SVG, vector PDF and PNG at 1x, 2x and 3x. What is still outstanding is listed, not linked.

Horizontal lockup, brand kit v1.0

Horizontal, FullColor

Red symbol, Basalt wordmark. Light grounds.

Horizontal, FullColorReversed

Red symbol, White wordmark. Dark grounds, web navigation.

Horizontal, MonoBrand

All Signal Red. Variant A and C.

Horizontal, MonoWhite

All White. Variant B and E.

Horizontal, MonoBlack

All Basalt. Variant D, single-colour print.

Stacked lockup

Stacked, FullColor

Red symbol, Basalt wordmark.

Stacked, FullColorReversed

Red symbol, White wordmark.

Stacked, MonoBrand

All Signal Red.

Stacked, MonoWhite

All White.

Stacked, MonoBlack

All Basalt.

Symbol and small-size symbol

Symbol, FullColor

Signal Red. 24 px and above.

Symbol, MonoWhite

White. 24 px and above.

Symbol, MonoBlack

Basalt. 24 px and above.

Small-size symbol

Symbol Small, FullColor

Lines 15 percent heavier. Below 24 px only.

Small-size symbol

Symbol Small, MonoWhite

Below 24 px only.

Small-size symbol

Symbol Small, MonoBlack

Below 24 px only.

Favicon and app icons

Favicon

Favicon, multi-size ICO

16, 32, 48 px. 16 and 32 from the small symbol.

App icon

App icon

180 Apple touch, 192 Android, 512 store and avatar.

To be supplied by the Brand Office

AssetFormatsStatus
Icon core set of 24SVG, currentColorDraft in 06.04; with the designer for refinement
Facet Field patternSVG tiles, five densitiesWith the designer; reference cell in 05.03
Templates: letterheads, invoice, report, deck, press releaseDOCX, PPTX, PDFWith the designer; mockups in Chapter 11
FontsGoogle Fonts, SIL OFLBai Jamjuree, Inter, JetBrains Mono, Noto Kufi Arabic, IBM Plex Sans Arabic

All kit files carry 1X clear space, 25 percent of the symbol height, on every side. File names follow 12.05 with the Format field as file type and scale: RR_Logo_Horizontal_Standard_FullColor_PNG@2x_v1.0.png.

12.07

Changelog

Every release of this guide, with date and scope.

VersionDateScope
1.410 October 2026Pre-launch review. Legal notice extended: trademark application pending, download licence, copyright line, links to Privacy, Cookie and Terms. ISO 9001:2015 certification added to the entity record and proof points. Press rule widened to the outlets published on redrock.io. Client list removed from the guide and referred to redrock.io. Medium added to channels. Tagline punctuation rule. Page metadata for sharing.
1.37 October 2026Brand kit masters re-exported with integer canvases. Symbol geometry re-centred. Downloads and inline logos refreshed. No change to the artwork.
1.26 October 2026Brand kit v1.0 masters integrated: symmetric symbol, five colour variants per lockup, small-size symbol, favicons and app icons. Wordmark source confirmed. Downloads rebuilt. Hosted at redrock.io/brand.
1.12 October 2026Photography of the Chestahedron, Building 2 and Office 310. Editorial breaks. Section 01.11 Name and domain. TRN corrected.
1.02 October 2026Initial release. Thirteen chapters, {{ sectionCount }} sections.
12.08

Contact and back matter

One contact for every brand question. The guide in numbers.

Brand Office

contact@redrock.io

redrock.io | LinkedIn: Red Rock Technology | X: @redrock_uae | YouTube: @RedRock-TV | Medium: redrock-io.medium.com

This guide

VERSION
1.4
DATE
10 October 2026
CHAPTERS
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HOSTING
redrock.io/brand
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The Red Rock name, logo and associated brand assets are owned by Red Rock Technology FZ-LLC, Dubai Internet City, UAE, and are used under licence by Red Rock Technology Ltd, registered in England and Wales, Company No. 17108705, under a Brand Licence Agreement. Red Rock Technology FZ-LLC is the Founding Shareholder and controlling shareholder of Red Rock Technology Ltd. Trademark application pending.

The Red Rock name, logo and associated brand assets are owned by Red Rock Technology FZ-LLC, Dubai Internet City, UAE, and are used under licence by Red Rock Technology Ltd, registered in England and Wales, Company No. 17108705, under a Brand Licence Agreement. Red Rock Technology FZ-LLC is the Founding Shareholder and controlling shareholder of Red Rock Technology Ltd. Trademark application pending.

Privacy PolicyCookie PolicyTerms of Use© 2026 Red Rock Technology. All rights reserved.

Brand Guidelines V1.4 | 10 October 2026 | contact@redrock.io

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