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Who are we?

We operate at the intersection of technology, systems thinking, and human progress. Red Rock designs and activates engineering systems for civilization-scale infrastructure; the invisible technological layers behind cities, healthcare, mobility, sustainability, and space-driven innovation.

  • What does your slogan mean?

    Rewriting the Code of Civilization means redesigning the foundational systems that modern societies depend on.For centuries, civilization relied on physical borders, slow institutions, and analog structures. Today, cities, healthcare, mobility, and even space are built on data, intelligence, and interconnected systems.To rewrite the code means creating infrastructures that are resilient by design, sovereign by architecture and trustworthy by default.

  • What is our Mission?

    To design technological systems that serve humanity at scale. We build engineering infrastructures that honor truth, enable transparent exchange, and support human progress; ensuring that technology remains a tool of empowerment, not control.Because at the scale of cities, institutions, and civilizations, technology must be conscious by design.

  • What is our Vision?

    A world where critical infrastructures are clear, resilient and human-first.We envision technology that amplifies clarity instead of complexity, sovereignty instead of dependence, and freedom instead of constraint.Because freedom requires architecture and we design the systems that make it possible.

They talked about us

Read best words and long articles about Red Rock
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Core team members

We are not another tech company. We are the anomaly in the system — the ones who saw the Matrix for what it is, and decided to rewrite its code.

Riccardo Ammendola

Chairman
  • Architect of the Red Rock identity. Author of the frameworks that define how the company thinks, communicates, and positions itself in the world. Created the intellectual and symbolic foundation from which the organization operates. Writes. Envisions. Names things before they exist. The strategic imagination behind the brand, not its operational arm.
Riccardo Ammendola - Chairman
Michele Fiscalini - Chief Executive Officer
Lorenzo Campo - Chief Communications Officer
Hamid Firoozian - Chief Technology Officer
Manuela De Mojà - Chief Operating Officer
Silvia Gualeni - Chief Wellbeing Architect
Sanaz Abedi - Project Management Lead
Janeshyn Codera - Director of Executive Operations
Arash Sheydan - Chief Brand Architect
Armita Farhadian - Director of Experience Design
Sajad Kamali Nejad - Director of Cloud Operations
Shivam Kumar - Chief Artificial Intelligence Officer
Behrad Kazemi - Chief Blockchain Officer
Morteza Zand - Head of Interface Engineering
Arefe Shadkam - Head of Product Integrity

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